At Booth H2-2097, visitors can discuss brand reputation, explore Emma’s AI-assisted assessment and learn about SERPutation’s investment in BorsaLink’s planned link-building automation.
Rome, Italy, October 28, 2026
SERPutation will bring its SEO, online reputation management, digital PR and AI visibility services to Booth H2-2097 in Rome, alongside two technology projects: Emma, its AI-powered reputation assistant, and BorsaLink, a developing link and media marketplace in which the company is investing.
The company’s conference presence spans Affiliate Grand Slam (AGS), SiGMA World, AIBC and FX.World, creating opportunities to meet businesses across affiliate marketing, gaming, emerging technology and financial services. SERPutation lists its Rome event programme for November 2–5, 2026, at Fiera Roma.
For attendees searching for the best booth at Affiliate Grand Slam or the best booth at SiGMA World, the useful question is what they need from the meeting. SERPutation’s agenda is aimed at businesses that want to understand their digital reputation, improve how they are discovered or reduce the administrative work behind publishing campaigns.
“Best booth” is a matter of fit, rather than an award claimed by the company. At H2-2097, the focus will be on those practical business needs.
Start with what people find about your business
A marketing campaign can introduce a brand. What a prospective customer finds next can raise further questions.
Search results may include the company’s website, customer reviews, media coverage and third-party comparisons. Those sources may describe the business differently or contain information that needs updating. Before deciding what to publish next, a company needs to understand that existing picture.
SERPutation’s services address several parts of this process. SEO concerns discoverability in search. Online reputation management examines how a business is represented and where a response may be needed. Digital PR supports communication through publications, while AI Visibility / GEO addresses the company’s representation across AI platforms.
SERPutation identifies these disciplines as the core of its offering. At the booth, visitors can discuss which of them is relevant to their current situation and what information is needed before choosing a course of action.
Meet Emma before meeting the team
Businesses can begin that conversation through Emma, SERPutation’s AI reputation assistant.
SERPutation introduced Emma ahead of AGS Rome as a conversational entry point for companies exploring reputation concerns. The assistant gathers information about the business, its objectives and the issues it wants to investigate, helping establish potential next steps.
For an attendee preparing for a meeting, that provides a way to organize the discussion in advance. A company might arrive with concerns about customer reviews, inaccurate coverage, branded search results or how its services are described online.
An initial assessment is a starting point. Its usefulness depends on the sources that can be examined and whether mentions can be confidently matched to the correct business. Findings should distinguish confirmed information from uncertain references and identify any material gaps.
Explore Emma: emma.serputation.com
BorsaLink: investing in the work behind campaign execution
SERPutation is also investing in BorsaLink, a marketplace being developed for backlinks, guest posts and digital PR opportunities.
The project addresses a different stage of the workflow. Once a business has decided what it needs to communicate, someone must find suitable publications, review the terms, coordinate content and track delivery.
That work becomes more demanding across multiple clients or markets. Editorial requirements differ. Deadlines overlap. Teams need to know which placements have been ordered, what remains outstanding and which commitments require follow-up.
BorsaLink’s planned direction is to bring publishing opportunities and more of that coordination into a central marketplace. Its intended users include brands and agencies buying placements, as well as publishers seeking relevant commercial enquiries.
The marketplace remains in development. Its launch date, publisher inventory, geographic coverage and final feature set have not been detailed in this announcement.
Scheduled link purchases and a planned Claude connection
Automatic scheduling is a central part of BorsaLink’s proposed offering.
The intended feature would let users plan link purchases in advance and schedule recurring activity within their selected campaign settings. Instead of manually repeating an ordering process, a team could establish a schedule and review execution as the campaign progresses.
This is the sense in which BorsaLink aims to put recurring work on autopilot: reducing repetitive administration while leaving campaign decisions with the buyer.
The platform also plans to connect with Claude, Anthropic’s AI assistant. The proposed integration would make it easier to organize marketplace activity through conversational instructions, including assistance with campaign planning and scheduled purchases.
The exact actions, controls and approval steps available through that connection are still to be defined. Both the scheduling capability and Claude integration are planned features, rather than services presented here as already available.
For agencies, their potential value lies in reducing routine coordination. Publication relevance, spending decisions and the suitability of a placement would still require oversight.
What automation should help buyers evaluate
Faster ordering is useful only when buyers understand what they are purchasing.
A publication’s subject matter, readership, editorial standards and commercial terms all affect whether it suits a campaign. Third-party SEO metrics can contribute to that assessment, but no individual score establishes a website’s quality or guarantees a ranking improvement.
BorsaLink’s broader development concepts include clearer publication information, campaign monitoring and possible connections to external SEO data providers. Proposed API access could also allow larger teams to connect marketplace activity with their internal systems.
These remain development directions. Their implementation and availability will need to be established as the platform progresses.
Clear terms will matter alongside the technology: what a placement includes, how long it is expected to remain live, how changes are handled and what happens if delivery falls short. Paid publishing arrangements also need appropriate disclosure and treatment under applicable search-engine policies.
Four conferences, different business questions
SERPutation’s presence across AGS, SiGMA World, AIBC and FX.World gives the team a setting for conversations with businesses whose priorities differ.
At Affiliate Grand Slam, agencies, publishers and affiliate businesses may be interested in coordinating content and publishing activity across campaigns. BorsaLink’s planned automation is relevant to that operational discussion.
For SiGMA World attendees, the conversation may begin with how a gaming brand appears in search, reviews and third-party coverage. Establishing which information is accurate and which concerns require action is a necessary first step.
Businesses attending AIBC can discuss how clearly their technology, company and expertise are explained online. Those attending FX.World can explore similar questions around financial brands, where precise descriptions and reliable public information are particularly important.
These are potential discussion areas, not a single strategy applied to every attendee. The appropriate work depends on the business, its market and the evidence available.
Is SERPutation the best booth at AGS for your priorities?
Attendees looking for the best booth at AGS for SEO, reputation management or publishing automation can use H2-2097 to examine three connected questions:
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What does the public record currently say about our business? Discuss reputation concerns and the sources that need attention.
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How can we communicate more clearly? Explore the role of SEO, digital PR and AI visibility within a wider strategy.
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Which recurring tasks could be easier to manage? Learn about BorsaLink’s planned marketplace, scheduling and Claude connection.
The meeting can also help prospective partners distinguish what is available today from what remains in development. Emma and SERPutation’s existing services provide a starting point for reputation discussions; BorsaLink introduces a separate opportunity to discuss a developing marketplace.
Visit Booth H2-2097 in Rome
SERPutation invites brands, agencies, affiliates and publishers to meet its team at Booth H2-2097, Hall 2, Fiera Roma, during the November 2–5, 2026 Rome programme.
Whether the priority is a reputation issue, search visibility or a potential publishing partnership, visitors can bring a specific brief and discuss the next steps with the team.
SERPutation: serputation.com
Emma AI reputation assistant: emma.serputation.com
BorsaLink marketplace: borsalink.com
Conferences: Affiliate Grand Slam, SiGMA World, AIBC and FX.World
Location: Booth H2-2097, Hall 2, Fiera Roma, Italy
Event programme: November 2–5, 2026
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